PROF. PAREEK'S PAPER ENTITLED "AN EXPLORATORY STUDY ON DIGITIZATION OF TELEVISION MEDIA" HAS BEEN PUBLISHED IN A JOURNAL


Prof. Prashant Pareek, Asst. Professor in the area of Marketing and Communication has published a research paper in Journal of Studies in Management and Planning (published by edupedia publication), volume-2, issue- 6, June 2016.

The paper talks about - Past Vs Present scenario of Television as a media.

Television set has become a basic requirement almost for every household of our nation, there was a time when Indians had limited choice of programs and channels to view and entertain themselves, in that limited content the proportion of entertainment programs was very minuscule because for a long time period post independence government of India had a monopoly over the broadcasting of content through television as media vehicle. But today in the year 2015 Indians have so many choices and content to access, like we have around 300 television channels for news, information and entertainment, privatization has led to provide us with so many options for accessing information and entertainment on television media. Today’s generation Z who lives in urban India can hardly tell you the kind of content being broadcasted at Doordarshan. Our ways and means of accessing television has also kept on changing perpetually since the invention to television like earlier we used to have an antenna at our terrace for accessing television content and today most of the households even in rural areas have installed DTH. This study intends to explore through literature review that how digitization has impacted various sections of society specially the low income group (Bottom of Pyramid) households. How bottom of pyramid accesses the television content because a technology switch in television affects different income groups differently. This study also intends to unearth the concerns of most deprived section of population with regard to any barriers they face in accessing the content through television. Most of the information presented in this paper has been adapted from the Report of Media Foundation of India, New Delhi, 2015.
 

PROF. PAREEK'S & MR. SARKAR'S (ALUMNI-PGDM-C)PAPER ENTITLED "NEW MEDIA (SOCIAL MEDIA)-FUTURE BRAND PROMOTION OR SHORT TIME BUBBLE" HAS BEEN PUBLISHED IN A JOURNAL

Prof. Prashant Pareek, Asst. Professor in the area of Marketing and Communication and Mr. Debjyoti Sarkar, Alumni (PGDM-C) has published a research paper in Journal of Social Science, Knowledge consortium of Gujarat (KCG), Department of Higher education, Government of Gujarat (issue 21, May, 2016). 
The paper talks about - What is social media - Social media is a group of Internet-based applications that allows individuals to create, collaborate, and share content with one another. This study has tried to investigate how marketers   have realized social media’s untapped potential by incorporating it as part of the larger social marketing strategy, and use it not only for promotion but also to improve corporate reputation & public relations. This study aims at looking how corporate and governments have used this tool for crisis management and to promote their brands. Social media, if used correctly, may help organizations increase their capacity for putting the consumer at the centre of the marketing process by providing real time solutions .The purpose of this study is also to investigate the different uses of social media, its limitations, and the differences from traditional media. The study also comprised of investigating the exposure of social media amongst youth and the time spend on it for what purposes. This study has been conducted at Shanti Business School, Ahmedabad on 200 students pursuing their graduation as well as post graduation courses.

Prof. Gohil's paper entitled "Factors driving abnormal returns in private equity : A new perspective" has been published in Journal of Private Equity

Prof. Raviraj Gohel has co-authored a research paper which has been published by Institutional Investor Journals,2016 and also by IUP journal of applied finance, 2015. The in-depth research on the above topic, has given lots of insights, which includes investigates factors driving abnormal returns in private equity funds in India from 2007 to 2012. In the research they have found that skill factors such as type of exit route, holding period, size of investment, stage of investment, and type of industry significantly affect abnormal returns of private equity funds.In addition, market factors such as investment year, entry and exit value of S&P CNX Nifty, and market return during the period of the deal as well as a fund’s structure also drive abnormal returns in private equity funds.

They have concluded the paper in these three parameters
  • Stage of investment and the types of Industry 
  • Sponsor, and exit style, as well as holding period and 
  • Type of exit route jointly influence abnormal returns in private equity funds.

Convocation 2016 -Shanti Business School


The lawns of Shanti Business School bustled with enthusiasm as the Institute staged its 5th convocation for the PGDM & PGDM-Communication & PGDM-Executive students. A batch of total 142 students, were awarded their Diplomas by the Chief Guest, Dr. BP Sanjay. Dr. Sanjay, a PhD from Simon Fraser University of Canada, was the founding Vice-Chancellor of Central University of Tamil Nadu and is a communication scholar of international repute. In his illustrious career he was Director of the prestigious Indian Institute of Mass Communication, New Delhi, and Pro-Vice Chancellor of the Central University of Hyderabad. He is currently the Director, College of Integrated Studies at Central University, Hyderabad, and specially came to Ahmedabad to grace the occasion. Before the start of the Convocation proceedings, he planted a sapling to commemorate the event.


In his address to the students he congratulated all the Convocating students and wished them best for their future. Dr. Arbind Sinha, Director General, SBS, earlier introduced the Chief Guest and also gave insights on the academic year. Shri. Jyotiprasadji Chiripal, who Chaired the Convocation complemented the students for their commendable achievement & advised them to have a clear vision and purpose for their goals.


Convocating students were placed across various sectors and industries. Some of the top
recruiting companies this year included Telenor, Deutsche Bank, ICICI Securities, Khimji Ramdas,
SNL Financial, HDFC, etc. There were also eminent first time recruiters like Standard Chartered,
Tata Capital, Helios, Godrej, VIP Industries, amongst others.

The following students were awarded with scholastic Medals & Certificates, based on their
academic and overall excellence.

Stream Students Name Award Name
Finance Nishant Shrimali Excellence Certificate
Marketing Nikita Gaur Excellence Certificate
Human Resource Sakshi Kanesaria Excellence Certificate
Decision Science Kulkarni Nupur Excellence Certificate
PGDM Mehta Tanvi Academic Excellence
PGDM – Communication Debjyoti Sarkar Academic Excellence
PGDM – Executive Nishil Pandya Academic Excellence

Student of the Year
(All Courses)
Divya Dubey (PGDM-C)

Divya Dubey who was awarded student of the year for her overall academic and extra co- curricular activities said “It’s one in a lifetime experience! I have really worked hard for 2 years and it feels so good when your institute values your hard-work. I am speaking on behalf of everyone here, this day and moment, when you convocate and step into a career, will forever be in our memories. We are sad leaving SBS but look forward to continuing our relationship as alumni”.

After the convocation a celebratory dinner was held for all students.

'Cluster Development: A Research Journey of Taking Foundry to Dairy' by Prof. Prashant Pareek


Prof. Prashant Pareek, Asst. Professor in the area of Marketing and Communication at Shanti Business School, Ahmedabad, has written a book titled “Cluster Development: A Research Journey of Taking Foundry to Dairy.” It has been published & released by Lambert Academic Publishing (LAP), Germany on 11th March 2016.

In this book Prof. Pareek has narrated his Project and Field Research journey when he worked for Micro, Small and Medium Enterprise (MSME) Foundation, New Delhi. The Project was supported by Department of Science and Technology (Government of India). During this live Project, the author had prepared a frame work for an industrial cluster based in Haryana State to explore business opportunities in Gujarat State. This book has presented the theory of cluster development in a very practical manner as it documents steps through which the author himself passed through when he worked on the said project.
Cluster Development: A Research Journey of Taking Foundry to Dairy. 
A management scholar and practitioner can also infer the basic and practical understanding of certain management concepts like B2B Business, Strategy for expansion, Development Communication, Marketing and Cluster development from this book. Prof. Pareek added “When our current policy initiatives are focusing on ‘Make in India’, and recently announced budget puts agriculture sector as area of concern for government, this book highlights how  an effective integration of Industry, Co-operative sector and Government can lead to maximum awareness and benefits for the Farmers of our Country.”Book will be available for purchase on Amazon.com after 25th March 2016.
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