“Ganpati Bappa Moriyaa” – An Eco-Friendly Celebration at SBS.

Ganesh Chaturthi was celebrated with great enthusiasm at Shanti Business School along with the joyful celebration of Teachers’ day. The students’ cultural committee said “A sense of brotherhood develops with organizing such things and brings everybody together. This also builds
team spirit and collaboration among the students.”
The day started with a Teachers’ Day cake cutting ceremony followed by a series of light indoor games like musical chair, dumb charades, mimicry etc to strengthen the bond between students and the faculty in a light hearted environment. It was followed by the Maha Aarti of Lord Ganesha making the entire atmosphere charged with bonding and togetherness. The prime motto of this celebration was to encourage people to use eco-friendly Ganesha, instead of the ones made with plaster of Paris. One of the student said “We have brought an eco-friendly idol which is made up of clay which does
not have any toxic colors or materials; this help in preventing the water pollution.”
At the end of 5th day, Visarjan - the immersion of the Idol will take place. It will be the most engaging part of this festival as all would be invited for the Visarjan Yatra full of colors and dancing to the tunes of Dhol.

Alumni Meet 2016- SBS Ahmedabad

Shanti Business School Annual Alumni Meet brought to the esteemed alumni a chance to reconnect with their Alma Mater and let them relive the carefree days of their college lives as they get a chance to visit all the memories of their college.

SBS had the First edition of the Annual Meet this year and had interactive events and entertainment activities with the motive of bringing student and alumni and the faculty together.In the two day voyage, alumni, faculty and students from all over the country participated in various networking sessions to help students in overcoming the uncertainties. Distinguished alumni from different sectors like Consultancy, Finance and Banking, FMCG, IT and Software etc were invited to address the gathering pertaining to their sectors. Alumni had a joyful time sharing their journey of following their dreams while few taking “Road Less Travelled”. There were Panel Discussions by senior faculty from various sectors on some of the desired topics and debated in the institute today.

A variety of sports competition were arranged for the Alumni to indulge them in the sports spirit once again with their batch mates and juniors.In the end, SBS alumni shared their feedbacks on curriculum, teaching pedagogies and also shared their respective industry insights which could help in building a strong knowledge enriching environment.The first day ended ended on a musical night by Aalap Musical Group as the students gathered around their favorite stairs at SBS for a soothing Orchestra performance to lighten up their entire evening.

Freshmen's Fizzz 2016

Despite the presence of some clouds, the stars were out and shining at Shanti Business School this night.The Freshmen’s Fizzz, the Fresher’s Party of SBS, had come up with yet another unique theme: The Director’s Cut. And true to its title, the event was full of fashion and interesting celebrities.
This year’s theme of the party was “Director’s Cut” and every participant was dressed and domed to
match the theme in order to demonstrate the oneness and cheerful camaraderie of SBS students. 

It was indeed a nostalgic night with DJ beats and delicious food augmented more curiosity and eagerness in the students for upcoming events at SBS Student Council committee said: “We have selected this theme as it allowed freshmen to showcase their favorite character from Hollywood. It gives full opportunity to every student to present themselves the way they want to be.”It was a visual delight, watching the freshmen students walk the ramp. 
Mr. & Ms. Freshers- Ankit Kothari & Prarthana Sachdev

The audience applauded the contestants for Mr. and Ms. Fresher for PGDM batch-2016-18. The participants were asked incisive questions by their seniors, which were the part of overall assessment. The SBS Plaza was decorated as a giant “Gazebo” with mellow lights and paper lanterns. It was no less than a fashion show. The evening started with the couples setting ablaze the ramp, heading towards a glam photo shoot. It was a delight to see the theme well appreciated with lavish tuxedos by boys and trendy beautiful gowns by girls.
Mr. Ms. Swagger- Ujval kaboo & Drishti

The music and the lighting were the highlight of the evening as DJ of the evening compelled veryone to burn the dance floor. The party heralded an exciting year ahead. It marked the transition of the
incoming batches from uninitiated freshmen to rightful members of a tradition that they will cherish and preserve. After that final selection round to select Mr. and Ms. Fresher for the year 2016 was organized which was judged by last year Title winners. Mr. Ankit Kothari and Ms.Prarthana Sachdev were being honored with the title.

View the entire Photo Gallery >> https://goo.gl/ZEib87

Photography Competition at SBS


The freshmen of PGDM and PGDM-Communication 2016 had an interesting Photography competition.
The rules were simple-no filters, no edits and the shot has to be inside the campus.
Congratulations to the Winning Entries:
Winner : Ujval Kaboo 
1st Runner-Up:Vatsal Prajapati 
2nd Runner -Up - Alpesh Dhanani



Here are the winning entries:
Winning Entry by Ujval Kaboo
1st Runner up Entry by Vatsal Prajapati
2nd Runner-Up entry by Alpesh Dhanani

                         



                           





PROF. PAREEK'S PAPER ENTITLED "AN EXPLORATORY STUDY ON DIGITIZATION OF TELEVISION MEDIA" HAS BEEN PUBLISHED IN A JOURNAL


Prof. Prashant Pareek, Asst. Professor in the area of Marketing and Communication has published a research paper in Journal of Studies in Management and Planning (published by edupedia publication), volume-2, issue- 6, June 2016.

The paper talks about - Past Vs Present scenario of Television as a media.

Television set has become a basic requirement almost for every household of our nation, there was a time when Indians had limited choice of programs and channels to view and entertain themselves, in that limited content the proportion of entertainment programs was very minuscule because for a long time period post independence government of India had a monopoly over the broadcasting of content through television as media vehicle. But today in the year 2015 Indians have so many choices and content to access, like we have around 300 television channels for news, information and entertainment, privatization has led to provide us with so many options for accessing information and entertainment on television media. Today’s generation Z who lives in urban India can hardly tell you the kind of content being broadcasted at Doordarshan. Our ways and means of accessing television has also kept on changing perpetually since the invention to television like earlier we used to have an antenna at our terrace for accessing television content and today most of the households even in rural areas have installed DTH. This study intends to explore through literature review that how digitization has impacted various sections of society specially the low income group (Bottom of Pyramid) households. How bottom of pyramid accesses the television content because a technology switch in television affects different income groups differently. This study also intends to unearth the concerns of most deprived section of population with regard to any barriers they face in accessing the content through television. Most of the information presented in this paper has been adapted from the Report of Media Foundation of India, New Delhi, 2015.