Freshmen's Fizzz 2016

Despite the presence of some clouds, the stars were out and shining at Shanti Business School this night.The Freshmen’s Fizzz, the Fresher’s Party of SBS, had come up with yet another unique theme: The Director’s Cut. And true to its title, the event was full of fashion and interesting celebrities.
This year’s theme of the party was “Director’s Cut” and every participant was dressed and domed to
match the theme in order to demonstrate the oneness and cheerful camaraderie of SBS students. 

It was indeed a nostalgic night with DJ beats and delicious food augmented more curiosity and eagerness in the students for upcoming events at SBS Student Council committee said: “We have selected this theme as it allowed freshmen to showcase their favorite character from Hollywood. It gives full opportunity to every student to present themselves the way they want to be.”It was a visual delight, watching the freshmen students walk the ramp. 
Mr. & Ms. Freshers- Ankit Kothari & Prarthana Sachdev

The audience applauded the contestants for Mr. and Ms. Fresher for PGDM batch-2016-18. The participants were asked incisive questions by their seniors, which were the part of overall assessment. The SBS Plaza was decorated as a giant “Gazebo” with mellow lights and paper lanterns. It was no less than a fashion show. The evening started with the couples setting ablaze the ramp, heading towards a glam photo shoot. It was a delight to see the theme well appreciated with lavish tuxedos by boys and trendy beautiful gowns by girls.
Mr. Ms. Swagger- Ujval kaboo & Drishti

The music and the lighting were the highlight of the evening as DJ of the evening compelled veryone to burn the dance floor. The party heralded an exciting year ahead. It marked the transition of the
incoming batches from uninitiated freshmen to rightful members of a tradition that they will cherish and preserve. After that final selection round to select Mr. and Ms. Fresher for the year 2016 was organized which was judged by last year Title winners. Mr. Ankit Kothari and Ms.Prarthana Sachdev were being honored with the title.

View the entire Photo Gallery >> https://goo.gl/ZEib87

Photography Competition at SBS


The freshmen of PGDM and PGDM-Communication 2016 had an interesting Photography competition.
The rules were simple-no filters, no edits and the shot has to be inside the campus.
Congratulations to the Winning Entries:
Winner : Ujval Kaboo 
1st Runner-Up:Vatsal Prajapati 
2nd Runner -Up - Alpesh Dhanani



Here are the winning entries:
Winning Entry by Ujval Kaboo
1st Runner up Entry by Vatsal Prajapati
2nd Runner-Up entry by Alpesh Dhanani

                         



                           





PROF. PAREEK'S PAPER ENTITLED "AN EXPLORATORY STUDY ON DIGITIZATION OF TELEVISION MEDIA" HAS BEEN PUBLISHED IN A JOURNAL


Prof. Prashant Pareek, Asst. Professor in the area of Marketing and Communication has published a research paper in Journal of Studies in Management and Planning (published by edupedia publication), volume-2, issue- 6, June 2016.

The paper talks about - Past Vs Present scenario of Television as a media.

Television set has become a basic requirement almost for every household of our nation, there was a time when Indians had limited choice of programs and channels to view and entertain themselves, in that limited content the proportion of entertainment programs was very minuscule because for a long time period post independence government of India had a monopoly over the broadcasting of content through television as media vehicle. But today in the year 2015 Indians have so many choices and content to access, like we have around 300 television channels for news, information and entertainment, privatization has led to provide us with so many options for accessing information and entertainment on television media. Today’s generation Z who lives in urban India can hardly tell you the kind of content being broadcasted at Doordarshan. Our ways and means of accessing television has also kept on changing perpetually since the invention to television like earlier we used to have an antenna at our terrace for accessing television content and today most of the households even in rural areas have installed DTH. This study intends to explore through literature review that how digitization has impacted various sections of society specially the low income group (Bottom of Pyramid) households. How bottom of pyramid accesses the television content because a technology switch in television affects different income groups differently. This study also intends to unearth the concerns of most deprived section of population with regard to any barriers they face in accessing the content through television. Most of the information presented in this paper has been adapted from the Report of Media Foundation of India, New Delhi, 2015.
 

PROF. PAREEK'S & MR. SARKAR'S (ALUMNI-PGDM-C)PAPER ENTITLED "NEW MEDIA (SOCIAL MEDIA)-FUTURE BRAND PROMOTION OR SHORT TIME BUBBLE" HAS BEEN PUBLISHED IN A JOURNAL

Prof. Prashant Pareek, Asst. Professor in the area of Marketing and Communication and Mr. Debjyoti Sarkar, Alumni (PGDM-C) has published a research paper in Journal of Social Science, Knowledge consortium of Gujarat (KCG), Department of Higher education, Government of Gujarat (issue 21, May, 2016). 
The paper talks about - What is social media - Social media is a group of Internet-based applications that allows individuals to create, collaborate, and share content with one another. This study has tried to investigate how marketers   have realized social media’s untapped potential by incorporating it as part of the larger social marketing strategy, and use it not only for promotion but also to improve corporate reputation & public relations. This study aims at looking how corporate and governments have used this tool for crisis management and to promote their brands. Social media, if used correctly, may help organizations increase their capacity for putting the consumer at the centre of the marketing process by providing real time solutions .The purpose of this study is also to investigate the different uses of social media, its limitations, and the differences from traditional media. The study also comprised of investigating the exposure of social media amongst youth and the time spend on it for what purposes. This study has been conducted at Shanti Business School, Ahmedabad on 200 students pursuing their graduation as well as post graduation courses.

Prof. Gohil's paper entitled "Factors driving abnormal returns in private equity : A new perspective" has been published in Journal of Private Equity

Prof. Raviraj Gohel has co-authored a research paper which has been published by Institutional Investor Journals,2016 and also by IUP journal of applied finance, 2015. The in-depth research on the above topic, has given lots of insights, which includes investigates factors driving abnormal returns in private equity funds in India from 2007 to 2012. In the research they have found that skill factors such as type of exit route, holding period, size of investment, stage of investment, and type of industry significantly affect abnormal returns of private equity funds.In addition, market factors such as investment year, entry and exit value of S&P CNX Nifty, and market return during the period of the deal as well as a fund’s structure also drive abnormal returns in private equity funds.

They have concluded the paper in these three parameters
  • Stage of investment and the types of Industry 
  • Sponsor, and exit style, as well as holding period and 
  • Type of exit route jointly influence abnormal returns in private equity funds.