Media and entertainment industry is one of the fastest growing industries in the Indian market at present. Several factors influencing the high growth rate of this industry are the privatization and expansion of broadcasting channels, liberalization plans of the government, digital arrangement for film making and distribution and many more.
The Indian Media and Entertainment Industry (M&E) is a vibrant industry & has had a tremendous impact on the lives and the Indian Economy. The industry informs the country through entertainment & has been a catalyst for the growth of the large parts of the Indian economy. In 2013, the Indian Media & Entertainment Industry (M&E) registered a growth of 11.8 percent over 2012 and touched INR 918 billion (Source : FICCI-KPMG Report 2014). At the same time, the industry began to see some benefits from the digitization of media products and services and growth in regional media. This drives demand for various products and services. The media plays a significant role in our lives today and is all pervasive with touch points ranging from television to newspaper to films to radio to outdoor properties. With the addition of new media such as social networking services, animation and VFX, online gaming and applications running on mobile devices, a new dimension has been added to the world of media that was dominated by traditional media. In addition to their implicit impact, all media platforms provide a great opportunity to carry explicit messages to create social impact.
A study by PricewaterhouseCoopers asserts that the media and entertainment sector outlines a 35,000-crore trade in India and it is expected to grow over the next few years at the rate of about 19 per cent. It is also been stated that there has been a vast investment in the media sector in current times and it incorporated investment in the infrastructural services including broadband internet connectivity, home cable television, digital cinema as well as movie theater complexes. Indian media industry’s different sections - film, television, advertising, music and radio industry has witnessed a remarkable growth in last few years. From the era of black and white movies now it has reached to a level of high definition movies and broadcasting.
Businesses are successful because their products, neatly designed and attractively packaged, are ably aided by effective communication. The communication may be through various means and media and the packaging may be mind mindbogglingly complex at times, but all of these work hand in hand to give the product an edge over its competition in the market.
Most MBA aspirants do not look beyond a traditional MBA programme. They do not know that there may be a better programme more suited to their creative bent of mind and better meeting industry requirements. All the institutes put together providing Communication as specialization don’t even cater 1% of the career opportunities in Media industry. As a result there is a huge demand-supply gap that needs to be fulfilled. Traditionally, a regular MBA program focuses more on business related subjects and specializations. However, with increasing competition, Industry is also demanding domain specific specialization.
There are innumerable job opportunities in these sectors that are opening up. Presently, media industry has reached a level where it has been creating jobs for many people. It is considered as one of the most glamorous and lucrative career options. This field offers challenges and opportunity to work in odd situations which attracts those who do not want to make a career in conventional fields. The rise of the print media, the TV and broadcasting systems moreover led to the conception of the online media platform. Thus, choices for media jobs got better enormously. This consecutively has created newer and superior job prospects for the young media professionals in the nation. According to another report by Naukri.com speak, in the month of April 2013, jobs in the Marketing & Advertising, showed a double growth reaching to 10,07,000 of job as compared to 4,95,000 of the same month last year.(Source: NaukriJobSpeak)
The phased progress in digitization has been the stepping stone for the industry’s growth and success, thereby bringing about a paradigm shift in key indicators, particularly within the domains of TV and film sectors. In terms of print media, the rise in literacy rates, significant population growth, resilience in agrarian economy, the rise in incomes in smaller towns and the entry of big players in regional markets is likely to drive future expansion of regional circulation and readership across India.
One can expect to get in to Branding, Corporate Communication, Marketing and Advertising, Radio Planning and Communication, Journalism and Mass Communication, Media Data Analytics, Event Management and Digital Media Marketing after pursuing Communication Management Programme.
Therefore, if you have a flair for writing, advertising, branding, events, reporting, journalism and media management, communication management is the ideal option and will promise one of the most promising futures.
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The Indian Media and Entertainment Industry (M&E) is a vibrant industry & has had a tremendous impact on the lives and the Indian Economy. The industry informs the country through entertainment & has been a catalyst for the growth of the large parts of the Indian economy. In 2013, the Indian Media & Entertainment Industry (M&E) registered a growth of 11.8 percent over 2012 and touched INR 918 billion (Source : FICCI-KPMG Report 2014). At the same time, the industry began to see some benefits from the digitization of media products and services and growth in regional media. This drives demand for various products and services. The media plays a significant role in our lives today and is all pervasive with touch points ranging from television to newspaper to films to radio to outdoor properties. With the addition of new media such as social networking services, animation and VFX, online gaming and applications running on mobile devices, a new dimension has been added to the world of media that was dominated by traditional media. In addition to their implicit impact, all media platforms provide a great opportunity to carry explicit messages to create social impact.
A study by PricewaterhouseCoopers asserts that the media and entertainment sector outlines a 35,000-crore trade in India and it is expected to grow over the next few years at the rate of about 19 per cent. It is also been stated that there has been a vast investment in the media sector in current times and it incorporated investment in the infrastructural services including broadband internet connectivity, home cable television, digital cinema as well as movie theater complexes. Indian media industry’s different sections - film, television, advertising, music and radio industry has witnessed a remarkable growth in last few years. From the era of black and white movies now it has reached to a level of high definition movies and broadcasting.
Businesses are successful because their products, neatly designed and attractively packaged, are ably aided by effective communication. The communication may be through various means and media and the packaging may be mind mindbogglingly complex at times, but all of these work hand in hand to give the product an edge over its competition in the market.
Most MBA aspirants do not look beyond a traditional MBA programme. They do not know that there may be a better programme more suited to their creative bent of mind and better meeting industry requirements. All the institutes put together providing Communication as specialization don’t even cater 1% of the career opportunities in Media industry. As a result there is a huge demand-supply gap that needs to be fulfilled. Traditionally, a regular MBA program focuses more on business related subjects and specializations. However, with increasing competition, Industry is also demanding domain specific specialization.
There are innumerable job opportunities in these sectors that are opening up. Presently, media industry has reached a level where it has been creating jobs for many people. It is considered as one of the most glamorous and lucrative career options. This field offers challenges and opportunity to work in odd situations which attracts those who do not want to make a career in conventional fields. The rise of the print media, the TV and broadcasting systems moreover led to the conception of the online media platform. Thus, choices for media jobs got better enormously. This consecutively has created newer and superior job prospects for the young media professionals in the nation. According to another report by Naukri.com speak, in the month of April 2013, jobs in the Marketing & Advertising, showed a double growth reaching to 10,07,000 of job as compared to 4,95,000 of the same month last year.(Source: NaukriJobSpeak)
The phased progress in digitization has been the stepping stone for the industry’s growth and success, thereby bringing about a paradigm shift in key indicators, particularly within the domains of TV and film sectors. In terms of print media, the rise in literacy rates, significant population growth, resilience in agrarian economy, the rise in incomes in smaller towns and the entry of big players in regional markets is likely to drive future expansion of regional circulation and readership across India.
One can expect to get in to Branding, Corporate Communication, Marketing and Advertising, Radio Planning and Communication, Journalism and Mass Communication, Media Data Analytics, Event Management and Digital Media Marketing after pursuing Communication Management Programme.
Therefore, if you have a flair for writing, advertising, branding, events, reporting, journalism and media management, communication management is the ideal option and will promise one of the most promising futures.
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Prof. Alan D'Souza
Dean, Shanti Business School / Shanti Communication School
